As part of a collaboration with The Woolmark company, this GROUP industry project involved creating a collection for "The New Formal" comprising of 10 innovative fabrics and garments. grounded in thorough trend research and design, The main objective of the project was to promote sustainable production and wool fibre innovation in fashion design.Soft Protection is a unique collection that utilizes cutting-edge materials and exclusive designs to provide a comfortable and protective experience for its wearers. The collection features elements reminiscent of homeware design, such as the draping of curtains, the plushness of pillows, and the texture of blankets. In addition, the collection showcases the latest technological advancements in the apparel industry, as evidenced by our case studies and product designs.
Our Soft Protection garments offer a sense of familiarity and safety, reminding wearers of their protected home environment. My team and I have carefully considered the needs of our target audience, urbanites, in designing each garment. Materials and finishing techniques have been explored to ensure the utmost safety and convenience. Whether you are commuting to work, running errands, or simply enjoying a day out, our Soft Protection collection has got you covered.
